Audit axes/Tourism & Attractiveness

Tourism & Attractiveness

11 pts

Tourism is a lever for economic development and local pride. This axis evaluates a city's ability to promote its heritage, welcome visitors and project itself internationally.

Why this axis matters in Africa

Africa captures only 5% of global tourism despite exceptional cultural and natural heritage. Promoting this heritage can create jobs and fund urban transformation.

Measured indicators

Cultural heritage promoted and accessible

Presence on international tourism platforms

Sufficient and quality accommodation offer

Documented sustainable tourism strategy

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